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Workshop & Simulation game: B2B agri-negotiations by Agxecutive

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In the fast-paced world of grain trading, your negotiation skills can make or break a deal. Whether you're a grain trader, broker, farmer, negotiator or any other agribusiness professional optimizing profit through effective negotiation techniques is a crucial skill. When was the last time you lost a deal? Was it you or the universe? To find the answers, join us on 30th of October at 14:00 for a crash course in B2B negotiations to learned essential strategies to improve your negotiation game!

The human factor in grain trading: optimizing profit through negotiation techniques

30 October 2024, 14:00 -18:00


​​​​​​​This seminar presented by leading Balkan Experts of Agxecutive Romania: Florin Constantin and Camelia Lebada, is split into 2 sessions. The first part of the workshop will give participants the tools they need to understand and navigate the complexities of B2B negotiations. The second part will put this understanding to the test with role-playing activities designed to simulate real-world negotiation scenarios. Starting with open objectives and moving towards secret objectives, attendees will learn to think on their feet and negotiate under pressure. Time-bound exercises will add an extra layer of challenge, ensuring a comprehensive learning experience.
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Participation in the seminar is only available for registered attendees of Grain Academy 2024. As part of the parallel program, participation in the workshop requires purchase of additional tickets at 100 EUR per attendee!

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Workshop agenda: 
  • What are the ingredients of a successful trade: how much human factor, how much else?
  • Mindset and motivation. Why are they important?
  • What is easier, selling or buying?
  • Crash course in B2B agro negotiations.
  • Role playing with progressive difficulty degree, from open objectives to secret objectives, against the watch.

Florin Constantin is a seasoned agribusiness professional based in Bucharest, Romania. He has started his career for agribusiness multinational corporations working for more than 10 years as a Country Manager or Strategy Development Director. For the last 9 years and until now, Florin is managing Agxecutive, a company that he has founded, exclusively specialized in consulting, training and executive recruitment for the agro-food sector. He is a certified trainer and has performed various corporate in-house and open trainings for few dozens customers and several hundreds of trainees, most of them experienced agribusiness professionals.

Don’t miss this opportunity to master the art of B2B agro negotiations and gain a competitive edge in the market. Secure your spot today and take the first step towards more successful and efficient trading.
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